Facebook Redesigns Page Insights To Give Businesses Clearer, More Actionable Data


Facebook is announcing some changes to Page Insights, the analytics tool for monitoring the performance of your Facebook Pages. Product Marketing Manager Galyn Burke told me that this is the first time the Page Insights interface has been updated since October 2011.

Now, the specific changes may sound a little arcane to folks who don’t actually use Page Insights, but Burke said the update is, in large part, a response to something that Facebook has been hearing from Page owners: “Don’t just tell me how my Page is doing. Tell me how I can do better next time.” Ultimately, if the update works as expected, businesses will have a better sense of what is and isn’t working on their Pages, so they can create better, more engaging content — and perhaps spend more on advertising with Facebook in order to promote that content.

To make that happen, Facebook is consolidating…

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