Do’s and Don’t of Running a Facebook Contest

When running a Facebook there are a few, or more than a few rules you have to follow or face the risk of having Facebook suspend your contest and page all together for breaking those rules. So we’re gonna go through a few Do’s and Don’t of running a Facebook promotion.

dos-and-donts-of-social-media

 

  • DO: Use a third party to run your contest

  • DON’T: Ask fans to use any of Facebook’s native features to enter a contest, these  include liking, commenting, sharing, posting to your wall etc

  • DO: Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

  • DON’T: Use any of Facebook native features as a voting mechanism, meaning don’t ask fans to “like this picture” in order to vote for an entrant, that goes for comments and shares as well.

  • DO:  Make it clear to participants that they are providing information to YOU and not to Facebook.

  • DON’T: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

  • DO: Use the emails captured from entrants to notify them that they have won.

 

For the full list of rules regarding Facebook promotions you can go here. Facebook doesn’t have the resources to track and monitor every single page on the site but it’s always best to play on the safe side and abide by the rules so your page doesn’t get punished when you think no one is watching.

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