8 Ways To Promote Your Facebook Contest

When you’ve finished setting your goals, choosing the type of contest and prize as well as the 3rd party app you’ll use to run it with, the next step is to launch and promote it. When promoting your Facebook competition you’re going to want to invest in some ads, one thing to take into consideration before you do this is Facebook’s 20% text rule, whatever design you choose to represent your competition it must contain 20% text or less in order to be eligible to be promoted via ads.



The following is an excerpt from Facebook regarding the 20% text rule and how you can check to see if you comply with the rule.

“To see if your ad meets the limit of 20% of text for an ad image, use our grid tool. This tool is a 5×5 grid with a total of 25 boxes (see below). To meet the 20% text, text may appear in a maximum of 5 boxes (5/25=25).

To use the grid tool:

  1. Go to the grid tool.

  2. Click Browse to upload an image you want to use in your ad.

  3. Click Show grid to display the image within the 5×5 grid.

Click on the boxes that contain text. If text is present in 6 or more boxes, then the image has more than 20% text and is not eligible to be used in an ad in News Feed.”

  • Run Ads: Invest in some Facebook ads and spread the word about your contest to whatever target market you’re looking to participate, Facebook ads give you a high and targeted reach that will surely bring you the results wanted.

  • Send out to mailing list: If you have a mailing list send out an email blast and let them know you have a contest going on and they should enter if interested for a chance to win a cool prize.

  • Blog about it: Whatever campaign you’re running it never hurts to let the blogosphere know what you’re up to, so write a blog about why you started the contests, the rules and prizes and what you hope to gain from it.

  • Add button: Another way to promote your contests is to add a button on your website that will play as a hyperlink to the contest tab on your Facebook page, make sure the button stands out so visitors to your site will be attracted to click on it.

  • Brochures: Going a bit old school here, simply print out around 500 or so small cards o detailing your Facebook contest and leave them on the counter for the cashier to give to customers as they purchase. It’s an easy and cheap way to get the word around.

  • Twitter Auto-DM: Setup or change the auto-direct message you send out to a new follower so that they know you have a contest going on Facebook that they may wanna check out.

  • Change Email Signature: Every little detail counts, so update your email signature so that it displays your latest blog posts, you can use wisestamp for this one.

  • Do some PR: Reach out to a few people you know in the industry, bloggers, journalists, other page admins and ask for a helping hand so they can help spread the word about your contests.